Reappraising Indian cinema: Bollywood as cultural ambassador

Bollywood movies: - India is largest producer of films in the whole world - Musicals as the most important genre with singing sequences as key element - Sound tracks very important and sometimes more famous than the film itself - movies are mean a lot to the Indian population because they are the only cultural entertainment and they portray Indian values

The changing culture in India - access to television grew from 10% to 75% in the 1990s - foreign movies become popular and encourage the cultural change - exchange with different cultures through social networks like facebook - food chains like McDonalds replace traditional restaurants - online shopping makes buying western products more convenient - situation on the job market stabilizes: higher salaries, better chances for students - number of arranged marriages is decreasing: more marriages out of love - if they arrange today the child can decide who he wants to marry - many Indians work or study abroad and marry someone who is not Indian

Bollywood as cultural ambassador: - films popular abroad and are exported to more than 100 countries - India has a bad image in Europe and North America - movies are very popular in the Middle East in the African countries - Bollywood actors are celebrities and role models in those countries Modern lifestyles and values: - India presents itself as modern but is also promoting traditional values - traditions however cannot be too important

Mahatma Ghandi: “To swim in the waters of tradition is healthy but to sink in them is suicide:” - modern lifestyle topics in front of traditional background - usually have a happy ending and the importance of Indian values is emphasized Indian women and their role in society: - common western believe that Indian women are oppressed - films portray a large diversity of roles an Indian woman can have: passionate mother, intelligent business woman or rebel against social norms - important contrast to the depicted image by the media - Indian men shown as loving fathers and husbands Other religions in India: - India embraces other cultures and religions in their country - Christians and Muslims are portrayed as very friendly - increases success of the movies especially in Arabic countries American style: - storylines become more similar to Hollywood movies: divorce, dating, set in big cities - dance sequences become like music video clips, clearly influenced by MTV - the costumes are very revealing, the dance moves racy and the cuts really quick - India wants to be more accepted by the western countries

Conclusion: - Bollywood movies will continue to be successful and will spread the message of a new modern India - they are becoming more and more successful in Germany and the image we have of India is slowly changing - a big Bollywood theme park is planned to be build in the east of Berlin

Störung durch Adblocker erkannt!

Wikia ist eine gebührenfreie Seite, die sich durch Werbung finanziert. Benutzer, die Adblocker einsetzen, haben eine modifizierte Ansicht der Seite.

Wikia ist nicht verfügbar, wenn du weitere Modifikationen in dem Adblocker-Programm gemacht hast. Wenn du sie entfernst, dann wird die Seite ohne Probleme geladen.

Auch bei FANDOM

Zufälliges Wiki